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Registros recuperados: 29
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Analysis of Country of Origin Labeling for Food Products in Taiwan Using Auction Experiment with Tasting AgEcon
Chern, Wen S.; Lin, Huei-Ching.
This study attempts to evaluate the economic benefits of the country of origin labeling (COOL) in Taiwan. A Vickrey second-price sealed-bid auction was conducted to estimate the consumer’s willingness to pay for Taiwan products vs. those from China and Vietnam. Our experiment was designed to investigate the impacts of product tasting on bidding behavior. The regression results show that tasting raised bids for Taiwan and China teas, but lowered bids for Vietnam tea. The econometric results show very high premiums for Taiwan products. Taiwanese consumers and food producers stand to benefit greatly with COOL.
Tipo: Conference Paper or Presentation Palavras-chave: Auction Experiment; Country of Origin Labeling; Tobit; Willingness to Pay; Bid Premium; Taiwan; China; Vietnam; Tea; Plum; Import; Food; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Health Economics and Policy; Research Methods/ Statistical Methods; Q13; D12..
Ano: 2011 URL: http://purl.umn.edu/103219
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Assessing Consumer Willingness to Pay a Premium for Organic Food Product: Evidence from Ghana AgEcon
Owusu, Victor.
This paper examines the willingness of consumers to pay a premium for organic food product with a contingent valuation data from urban Kumasi of Ghana. Consumer’s willingness to pay a premium is estimated with a bivariate Tobit model. The empirical findings indicate that apart from socioeconomic characteristics and consumer perceptions, product attributes tend to influence consumer preferences for organic water melon and lettuce. The estimated mean WTP premium for 1 kilogram of water melon is GH¢0.5554 (US$ 0.4575) and that of organic lettuce is GH¢1.2579 (US$1.0361).
Tipo: Presentation Palavras-chave: Consumer Perception; Ghana; Organic Foods; Willingness to Pay; Agribusiness; Agricultural and Food Policy; Food Consumption/Nutrition/Food Safety.
Ano: 2012 URL: http://purl.umn.edu/123394
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Characterizing Spatial Pattern in Ecosystem Service Values when Distance Decay Doesn’t Apply: Choice Experiments and Local Indicators of Spatial Association AgEcon
Johnston, Robert J.; Ramachandran, Mahesh; Schultz, Eric T.; Segerson, Kathleen; Besedin, Elena Y..
Stated preference analyses commonly impose strong and unrealistic assumptions in response to spatial welfare heterogeneity. These include spatial homogeneity or continuous distance decay. Despite their ubiquity in the valuation literature, global assumptions such as these have been increasingly abandoned by non-economics disciplines in favor of approaches that allow for spatial patchiness. This paper develops parallel methods to evaluate local patchiness and hot spots in stated preference welfare estimates, characterizing relevant patterns overlooked by traditional approaches. The analysis draws from a choice experiment addressing river restoration. Results demonstrate shortcomings in standard treatments of spatial heterogeneity and insights available...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to Pay; Hot Spot; Stated Preference; Ecosystem Service; Valuation; Environmental Economics and Policy; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/103374
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Combining Consumer Valuation Research with Sensory Science Techniques: A Laboratory Experiment AgEcon
Gustafson, Christopher R.; Lybbert, Travis J.; Sumner, Daniel A..
In this research, we integrated an experimental auction with sensory science techniques—namely, trained sensory panels used to analyze the sensory attributes of wines—to examine the effects of objective and sensory information in the market for California-produced Cabernet Sauvignons. The experiment permitted observation of consumer valuation for sensory attributes of wine, appellations, expert ratings, and wineries. Participants submitted bids each time they received new information about the wines. The balanced experimental design permits evaluation of the effects of consumer characteristics on attribute valuation. We had 236 people participate in the research, which consisted of nine rounds of bidding and one round of hedonic liking scores. Rounds...
Tipo: Conference Paper or Presentation Palavras-chave: Experimental Economics; Willingness to Pay; WTP; Wine; Consumer Valuation; Hedonic Pricing; Sensory Analysis; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Marketing; Research Methods/ Statistical Methods.
Ano: 2011 URL: http://purl.umn.edu/103430
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Comparing the Conventional Stated Preference Valuation Technique with a Prediction Approach. AgEcon
Yadav, Lava; van Rensburg, Tom M.; Kelley, Hugh.
Stated preference techniques have been used to place values on public goods by directly asking individuals to provide their personal values and opinions. This method has consistently resulted in the emergence of hypothetical bias. Several insights from the psychology literature suggest that social desirability bias, a contributor to hypothetical bias, occurs when individuals face such direct questions. However, replacing the direct questions with an indirect one that asks for their predictions about other’s values can potentially eliminate this bias. In this study we employ both questioning formats in a choice experiment to make comparisons between the stated responses. Predicted willingness to pay is 2.5 and 3.1 times smaller than hypothetical values...
Tipo: Conference Paper or Presentation Palavras-chave: Stated Preference Techniques; Discrete Choice Experiments; Hypothetical Bias; Social Desirability Bias; Lake Wabegon Effect; False Consensus Effect; Willingness to Pay; Environmental Economics and Policy.
Ano: 2010 URL: http://purl.umn.edu/91728
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Consumer Acceptance of Genetically Modified Foods in Taiwan: Is Positive Discount the Same as Negative Premium? AgEcon
Kaneko, Naoya; Chern, Wen S..
This paper finds Taiwanese consumers' willingness to pay a premium on the non-GM food differs from their willingness to accept a discount on the GM food. It further finds that the non-GM choosers are more committed to the non-GM food than the GM choosers to the GM food.
Tipo: Conference Paper or Presentation Palavras-chave: Genetically Modified; Contingent Valuation; Willingness to Pay; Stated Preference; Consumer/Household Economics; Q0; D1.
Ano: 2005 URL: http://purl.umn.edu/19491
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Consumer Preference Variation between Domestic and Imported Food AgEcon
Parcell, Joseph L.; Gedikoglu, Haluk.
Increasing concerns about a healthy diet, food safety and support for the local economy provide new opportunities for farmers to increase their farm income by locally selling their farm products. The major challenge for farmers making local sales is to predict consumer preferences correctly and provide goods to the market accordingly. By analyzing results from a consumer survey conducted in the Midwest, the current study determines the consumer preferences for domestic artisan cheese compared with processed cheese and imported French cheese compared with U.S. artisan cheese. The results of the econometric analysis show that consumer preferences vary between domestic and imported cheese. The results also show that experience attributes are more influential...
Tipo: Presentation Palavras-chave: Willingness to Pay; Consumer Preferences; Ordered Probit; Factor Analysis; Agribusiness; Marketing.
Ano: 2012 URL: http://purl.umn.edu/124183
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Consumer Willingness to Pay for Food Safety in Beijing: A Case Study of Food Additives AgEcon
Liu, Yuanyuan; Zeng, Yinchu; Yu, Xiaohua.
Constructing a theoretical framework and using a survey data of 294 customers from 25 supermarkets in Beijing, this paper studies the willingness to pay (WTP) for additive-free Mooncakes in Beijing and finds that age and income are important for WTP for “food safety” in China. Income is positively correlated with the WTP and there is an inverted-U-shaped relationship between age and WTP. This study indicates that consumers in Beijing are willing to pay 5.80 Yuan more for an additive-free Mooncake, which provides a good policy benchmark for the government regulation on food additives. Furthermore, the theoretical framework also provides a good benchmark for understanding WTP in the future study of food safety.
Tipo: Working or Discussion Paper Palavras-chave: Food Safety; Willingness to Pay; Double-Bounded Dichotomous Choice; Additive-Free Mooncakes; Agribusiness; Agricultural and Food Policy; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; I12; Q18.
Ano: 2009 URL: http://purl.umn.edu/51234
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Consumer Willingness to Pay for Irradiated Beef AgEcon
Nayga, Rodolfo M., Jr.; Poghosyan, Arsen; Nichols, John P..
This study examines consumer willingness to pay for irradiated beef products. About 58 percent of the respondents are willing to pay a premium for irradiated beef. An ordered probit with sample selection model was estimated. Standard errors of the marginal effects of the ordered probit model were estimated using the bootstrap method. Our findings suggest that females and those who think that improper handling contributes to food poisoning are more likely to pay a premium of 50 cents per pound of irradiated beef than others. Those who trust the irradiation technology are also more likely to pay a premium of between 5 to 25 cents per pound for irradiated beef. Supply chain implications are discussed.
Tipo: Conference Paper or Presentation Palavras-chave: Consumer Behavior; Food Chain; Food Irradiation; Willingness to Pay; Consumer/Household Economics.
Ano: 2002 URL: http://purl.umn.edu/24895
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Consumer WTP for Blueberry Attributes: A Hierarchical Bayesian Approach in the WTP Space AgEcon
Shi, Lijia; House, Lisa; Gao, Zhifeng.
A stated preference experiment is conducted to elicit consumer WTPs for various blueberry attributes. The mixed logit model is employed to account for consumer heterogeneity. The model is set up in the WTP space where the distributions of WTPs are directly specified. Considering the high diversity of consumer perception and the remarkable benefits from differential marketing, we apply the hierarchical Bayesian approach and the discussion is based on the individual level WTP estimates. The results show that “local produced” attribute is preferred over simply “produced in the U.S.” by most respondents. By contrast, less than 50% of the respondents are willing to pay premium for organic blueberries. In addition, hardly any relationship between demographics...
Tipo: Conference Paper or Presentation Palavras-chave: Willingness to Pay; Blueberry Attributes; Mixed Logit; Preference Space; WTP Space; Hierarchical Bayesian; Differential Marketing; Agribusiness; Consumer/Household Economics; Food Consumption/Nutrition/Food Safety; Marketing.
Ano: 2011 URL: http://purl.umn.edu/103524
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DEMAND FOR RAINFALL-INDEX BASED INSURANCE: A CASE STUDY FROM MOROCCO AgEcon
McCarthy, Nancy.
In this paper, we derive estimates for willingness to pay for rainfall-index based insurance contracts. Surveys were undertaken in four regions in Morocco, representing different mean and variability of rainfall conditions. Results indicate that respondents in the high variability regions preferred contracts that paid out more often (had higher rainfall trigger levels), and which were more costly. In fact, a strong majority of respondents indicated they would purchase these contracts at the fair-value price; the estimated median willingness to pay for such contracts was between 12-20 percent above the fair value contract. However, in the lower rainfall variability regions, the cheaper contracts with lower trigger values were the only contracts for which...
Tipo: Working or Discussion Paper Palavras-chave: Agricultural Insurance; Dryland Agriculture; Willingness to Pay; Crop Production/Industries.
Ano: 2003 URL: http://purl.umn.edu/16084
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Effects of Information on Consumer Risk Perception and Willingness to Pay for Non-Genetically Modified Corn Oil AgEcon
Terawaki, Taku.
Replaced with revised version of paper 07/16/05.
Tipo: Conference Paper or Presentation Palavras-chave: Genetically Modified; Contingent Valuation; Willingness to Pay; Risk Perception; Consumer/Household Economics; D12; D11; C35; D81.
Ano: 2005 URL: http://purl.umn.edu/19555
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Eliciting public preferences for managing the public rights of way AgEcon
Morris, Joe; Colombo, Sergio; Angus, Andrew J.; Stacey, K.; Parsons, D.; Brawn, M.; Hanley, Nick.
Public Rights of Way (PROW) in England and Wales, provides a wide range of social and economic benefits to those other than owners of land. The protection and extension of PROW are an important way of encouraging people to engage in informal enjoyment of urban and rural areas, with beneficial consequences for health and welfare. In urban areas they provide networks of mobility and interaction for people at the community level, helping to reduce reliance on motorised transport. In the rural context they define access to the countryside, critically linked to recreation and tourism, as well as providing mobility networks for local residents. This study describes the use of a Choice Experiment (CE) to derive monetary estimates the social benefits of PROW in an...
Tipo: Conference Paper or Presentation Palavras-chave: Choice Experiments; Public Rights of Way; Willingness to Pay; Land Economics/Use; Resource /Energy Economics and Policy.
Ano: 2008 URL: http://purl.umn.edu/43605
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Emerging Markets for GM Foods: A Study of Consumer's Willingness to Pay in India AgEcon
Deodhar, Satish Y.; Ganesh, Sankar; Chern, Wen S..
A random utility approach is used to estimate logit equations which indicate what factors affect the likelihood of consumption of non-GM and GM foods, and, whether or not consumers are willing to pay a premium for non-GM/GM foods. Ceteris paribus as the price difference between non-GM and GM food rose, people were more likely to consume GM foods. Likelihood of GM food consumption was higher in the middle income brackets. Consumers were willing to pay an expected premium of 19.5% and 16.12% for golden rice and GM edible oil respectively. In case of chicken, consumers seemed to pay a very negligible premium for non-GM fed chicken. Overall, it appears that GM foods may be acceptable in the Indian market. However, basic awareness about the GM foods may...
Tipo: Conference Paper or Presentation Palavras-chave: GM Foods; Golden Rice; Bt cottonseed oil; GM fed chicken; Willingness to Pay; Random utility approach; Logit; India.; Demand and Price Analysis; Food Consumption/Nutrition/Food Safety; Q13; D12.
Ano: 2008 URL: http://purl.umn.edu/6348
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Empirical Evidence Showing The Relationships Between Three Approaches For Pollution Control AgEcon
Wilson, Clevo.
Willingness to pay models have shown the theoretical relationships between the contingent valuation, cost of illness and the avertive behaviour approaches. In this paper, field survey data are used to compare the relationships between these three approaches and to demonstrate that contingent valuation bids exceed the sum of cost of illness and the avertive behaviour approach estimates. The estimates provide a validity check for CV bids and further support the claim that contingent valuation studies are theoretically consistent.
Tipo: Working or Discussion Paper Palavras-chave: Avertive Behaviour; Contingent Valuation; Cost of Illness; Willingness to Pay; Crop Production/Industries; Farm Management; Food Consumption/Nutrition/Food Safety.
Ano: 2002 URL: http://purl.umn.edu/48952
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Farmers’ Willingness to Grow Switchgrass as a Cellulosic Bioenergy Crop: A Stated Choice Approach AgEcon
Fewell, Jason E.; Bergtold, Jason S.; Williams, Jeffery R..
Farmers’ Willingness to Grow Switchgrass as a Cellulosic Bioenergy Crop: A Stated Choice Approach Agriculture’s role as a source of feedstocks in a potential lignocellulosic-based biofuel industry is a critical economic issue. Several studies have assessed the technical feasibility of producing bioenergy crops on agricultural lands. However, few of these studies have assessed farmers’ willingness to produce or supply bioenergy crops or crop residues. Biomass markets for bioenergy crops do not exist, and developing these markets may take several years. Therefore, an important, yet unaddressed question is under what contractual or pricing arrangements farmers will grow biomass for bioenergy in these nascent markets. The purpose of this paper is to examine...
Tipo: Conference Paper or Presentation Palavras-chave: Biofuels; Cellulosic; Biomass; Switchgrass; Farmers; Willingness to Pay; Crop Production/Industries; Production Economics; Resource /Energy Economics and Policy.
Ano: 2011 URL: http://purl.umn.edu/109776
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Households’ WTP for the Reliability of Gas Supply AgEcon
Chou, Wan-Jung; Bigano, Andrea; Hunt, Alistair; La Branche, Stephane; Markandya, Anil; Pierfederici, Roberta.
The security of natural gas supply is an important issue for all EU countries due to the region’s heavy dependence on imported supply sources and in light of energy demand for gas that is continuously increasing. Discussions have emphasised strategies for securing the supply at the macro level, e.g. diversification in supply sources, increase in storage capacity, etc. By contrast, consumers’ demand for the reliability of gas supply is rarely investigated. Hence this study was conducted to examine the economic implications associated with the security of gas supply directly to domestic consumers. Based on the choice experiment approach, household surveys were conducted in France, Italy and the UK. The results confirmed that the degree of the economic impact...
Tipo: Working or Discussion Paper Palavras-chave: Energy Security; Gas Supply; Households; Willingness to Pay; Choice Experiment; EU; Resource /Energy Economics and Policy; C35; C83; C93; D12; Q41.
Ano: 2011 URL: http://purl.umn.edu/115740
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Measuring Market Potential for Fresh Organic Fruit and Vegetable in Ghana AgEcon
Owusu, Victor; Owusu, Michael Anifori.
This paper examines the market potential for fresh organic lettuce and water melon with a recently collected data on consumers from Kumasi metropolis of Ghana. Using a doublebounded dichotomous choice contingent valuation technique, consumer’s willingness to pay is estimated with a Tobit model to address the zero willingness to pay responses in the sample data. As much as 71% of the consumers are willing to pay over 50% price premiums for organic vegetables and over 82% are willing to pay 1%–50% price premiums for organic fruits. The empirical results indicate that human capital, product attributes and consumer perception influence consumers’ willing to pay for organic food products. The estimated market potential for organic fruit is GH¢32,117,113 (US$...
Tipo: Journal Article Palavras-chave: Willingness to Pay; Price Premium; Organic Products; Consumer Perception; Market Potential; Africa; Crop Production/Industries.
Ano: 2010 URL: http://purl.umn.edu/95955
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Media Advertising and Ballot Initiatives: An Experimental Analysis AgEcon
Allender, William J.; Richards, Timothy J.; Fang, Di; Doyon, Maurice.
Spending on political advertising increases with every election cycle, not only for congressional or presidential candidates, but also for state-level ballot initiatives. There is little research in marketing, however, on the effectiveness of political advertising at this level. In this study, we conduct an experimental analysis of advertisements used during the 2008 campaign to mandate new animal welfare standards in California (Proposition 2). Using subjects' willingness to pay for cage-free eggs as a proxy for their likely voting behavior, we investigate whether advertising provides real information to likely voters, and thus sharpens their existing attitudes toward the issue, or whether advertising can indeed change preferences. We find that...
Tipo: Conference Paper or Presentation Palavras-chave: Animal Welfare; Proposition 2; Cage Free eggs; Willingness to Pay; BDM auction; Political Advertising; Agribusiness; Agricultural and Food Policy; Demand and Price Analysis; Marketing; Political Economy; Production Economics; Public Economics.
Ano: 2011 URL: http://purl.umn.edu/104224
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Modeling Certainty-Adjusted Willingness to Pay for Ecosystem Service Improvement from Agriculture AgEcon
Ma, Shan; Lupi, Frank; Swinton, Scott M.; Chen, Huilan.
The public demand for ecosystem services measured by willingness to pay (WTP) in contingent valuation studies provides important information for designing Payment-for-Ecosystem-Service (PES) programs. However, the hypothetical markets for contingent valuation and respondents’ unfamiliarity with certain ecosystem services may increase their preference uncertainty, which may increase variance and even cause bias in WTP estimates. Taking advantage of a unique stated preference data set that includes a follow-up question rating the respondent’s certainty level, this study evaluates alternative methods of modeling certainty-adjusted WTP for cleaner lakes and abated global warming. Results suggest that the incorporation of self-reported uncertainty into binary...
Tipo: Conference Paper or Presentation Palavras-chave: Contingent valuation; Willingness to Pay; Preference Uncertainty; Numerical certainty scale; Ecosystem services; Environmental Economics and Policy; Research Methods/ Statistical Methods; Risk and Uncertainty; Q51; Q57.
Ano: 2011 URL: http://purl.umn.edu/103734
Registros recuperados: 29
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